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The Imagination: A Sustainable Resource for Online Lead Generation

Let’s assume your company is creating content–blog posts, white papers, YouTube videos or podcasts–as a way to generate leads. (A survey by my company, MarketingProfs, and the Content Marketing...

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10 Ways to Turn Your Blog into a Lead-Generation Machine

Sometimes when I hear companies talking about creating a “machine” for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines...

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